When we try a cream for the first time, we usually evaluate, in addition to the scent and the visual aspect, some tactile properties, such as softness, consistency and smoothness. The texture of a cosmetic is indeed a crucial factor, able to influence the purchase choice and consumer loyalty, as much as the perfume.
But how is texture measured?
The Texture Analyzer allows you to quickly and easily evaluate texture properties.
Through a penetration or compression test, this tool allows obtaining objective data regarding the texture characteristics and application properties of the product. Thanks to these measurements, the formulator acquires valuable information to achieve functional and sensory objectives. This information also provides suggestions for the definition of marketing claims and for the communication strategies.
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