Is it possible to go beyond the classic methods of evaluating skin efficacy?

30 / 03 2021

With a market increasingly saturated with cosmetic products, the evaluation of skin efficacy is an even more important tool for marketing in order to understand the potential of a product, make the right positioning and support its claims.

But how to understand, in the development of a product, if the improvements recorded by the instruments can actually be perceived by consumers?

In collaboration with Neotron, we have developed a new assessment method, the Personal Skin Efficacy Method (P.S.E.M. ™), which includes both a questionnaire on perceived efficacy and instrumental efficacy measurements. The combination of the two methods allows for example to extrapolate the differences between products, providing a targeted focus that would not be possible only with the instrumental part. The differentiation between the products thus becomes a datum extrapolated from the cross-comparison between a self-evaluation study and an instrumental evaluation, since it acquires a more adequately interpretable meaning.

The synergy between the two methods allows an observation of the cosmetic product at a level that embraces both the safety of the instrumental data and the experience of those who will give the final judgment to the product.

For further information, please contact us at +39 334 6812046 or by email at

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